Owning the Customer Journey: Innovate and Launch Fast | digitalML

Owning the Customer Journey: How to Innovate and Launch Fast

Owning the customer journey: How to innovate and launch fast.

Create innovative digital experiences.

When your teams begin to wrap their heads around the fact that Customer Journeys are really a series of digital experiences backed by API Products, they’ll discover the benefit of having an actionable API Catalog — essentially, an innovation lab already plugged into your business’s core capabilities. 

New opportunities -- What can we launch right away?

You’ve got a backlog of customer journeys. Journeys that are powered by API Products can be brought to market more quickly. ignite catalogs all your APIs, allowing you to see which journeys can be realized easily and which ones will require more work.

Your self-service platform to build digital.

You’re tasked to build the seamless experience — how much can you self-serve on realizing the customer journey? API Products managed in ignite allow global digital business teams to combine building blocks to facilitate their own products. So how fast? becomes now fast.

Support & accelerate your program with APIs.

Find & combine: Your self-service platform to build digital.

You’re tasked to oversee the building of the seamless experience — how much can your teams self-serve on realizing their own customer journeys? API Products managed in the ignite platform enable global digital business teams to facilitate their own products, providing program managers accurate big-picture views on how far along their teams are on product and portfolio coverage.

Manage at a program level & access your API maturity.

ignite helps digital Program Managers track progress as their program matures, also equipping them with the ability to estimate, prioritize, and assign. By tying your TMS (Jira, etc.) to your service catalog for full integration across the entire lifecycle, your teams are passing the baton, rather than lose track of details across emails and multi-versioned spreadsheets.

Accelerate your program with APIs.

As your teams begin to wrap their heads around the fact that Customer Journeys are really a series of digital experiences backed by API Products, they’ll discover the benefit of having an innovation lab (API Catalog tied to Lifecycle) already plugged into your business’s core capabilities that gains strength and speed as it grows, feeding back into itself to scale at proportion.

Become a citizen developer and get your ideas in motion.

Accelerator guides for citizen developers.

ignite’s accelerators guide digital business roles, AKA citizen developers, through each stage of the API development lifecycle — with a series of simplified interfaces that tie to greater complexities underneath. This way, all of the right details are captured as you move from idea to delivery.

Create innovative digital experiences.

Customer Journeys are really a series of digital experiences backed by API Products. Discover the benefit of having an innovation lab (API Catalog) right in your own backyard — an innovation lab already plugged into your business’s core capabilities.

Your self-service platform to build digital.

How much can you self-serve on realizing your own Big Idea? Backing every digital experience is an API. To plan an API Product, simply search the catalog for the right building blocks (internal and third party capabilities) you need to bring an experience to life and ignite generates code templates from your design template.

Digital Teams Demo

To show the role of digital teams in ignite, this demo highlights a segment of the full end-to-end lifecycle, using a “Healthy Lifestyle” API Product as example.

Here we see how ignite offers a self-serviceable way to support customer journeys by browsing the API Catalog to combine existing API Products, Capability APIs, and Third Party APIs in innovative ways, as well as how to:

  • Expand an API to view the details in a business-friendly description. 
  • Propose a new API Product and add a business description for it. 
  • Describe the part of the customer journey each part should support.
  • Request an API be built if a gap is found along the workflow. 
  • Submit a proposal with the help of ignite’s custom accelerators. 

Watch the Full Series of Demos

See how all roles within your organization can work collaboratively to Plan, Design, Build, and Run successful APIs.

Have something to share? Want to learn more? Let’s talk.

Product Views

Self-Service Channel for Market Testing

With ignite’s self-serviceable API Catalog, you can search and discover what’s available across the enterprise, then combine existing building blocks in innovating ways, adding your proposed API Product to a Wishlist so API designers know the exact components you need.

Browse View 

The Browse View provides a high-level view of your global catalog divided into the three categories of API Products, building blocks, and third-party APIs. You can expand a service to get a more granular view of details that make up each API.

Business Capability Tile View 

The Business Capability Tile view allows you to see how many APIs are currently present in each domain, who owns them, and how they’re being used. You can also see which products are currently being supported by them.

Resources

Watch to learn how easy it is to take an idea like a “Quick Claims” Digital Product from vision to execution – fast.

A 4 part blog series on how different industries can utilize APIs to drive innovation and keep up with market changes.

API Catalog Reporting: Will public companies be expected to report on their API Products?

Give the business and product owners a holistic view of all your existing and in-flight APIs, allowing business and IT to collaborate and make investment decisions across domains. 

Want to learn more or see a custom demo?