Everything You Need to Know About API Product Management

Managing and Aligning the API Catalog in Relation to Business Capabilities

ignite is the only tool that helps you design for API Product Management. As API Product Manager, you’re responsible for managing third party APIs, as well as your company’s internal and public APIs. From your API Catalog, you can see business capabilities to view gaps, include design/business detail within API metadata, and monitor the business value of your APIs.

Helping Business Owners Prioritize Which Customer Journeys Become API Products

Gone are the inside-out days of code-first. Enter the outside-in approach of planning, designing, and building for customer needs. Business has a long list of ideas, and with ignite you’re finally able to access the business decisions behind every element. By creating the environment for Business to self-serve on API Product development, you’re able to help prioritize API Products as you build out the customer journey.

Monitoring the Success & Business Value of Your APIs

Once you have your API Catalog built out into an executable foundation of Business Capability APIs, API Products, and even Third-Party APIs, you’re able to maintain powerful high-level views. You’re able to see how manty APIs you’ve launched, how many are successful, the ROI, and what’s in the pipeline.

API Product Manager Demo

To show the API product manager’s role in ignite, this demo highlights a segment of the full end-to-end lifecycle, using a “Healthy Lifestyle” API Product as example.

View to learn how ignite allows you to plan and prioritize which business functions become API Products. The API product manager is in charge of delivering and managing these products, ensuring each capability runs smoothly with a rich set of APIs to support it. You’ll also get:

  • An end-to-end view of API coverage, gaps, and usage.
  • The ability to extend an API Product — because you have properly planned, designed, built, and run the “Healthy Lifestyle” API Product with FitBit, you can quickly reuse artifacts to onboard other 3rd party APIs, regions, or product lines (e.g. Garmin).
  • Proactive management, reporting, and adjustment of your APIs to ensure proper partnerships, no consumption/usability surprises, and fuller collaboration throughout the API lifecycle.

Watch the Full Series of Demos

See how all roles within your organization can work collaboratively to Plan, Design, Build, and Run successful APIs.

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Product Views

Business Capability Tile View

The Business Capability Tile view allows you to see how many APIs are currently present, who owns them, and how they’re being used. You can also see which products are supported.

API Capability Model

With the API Capability Model you can drill into your business domains to track the state of the APIs, the owner, and the details, while the rest of the business can see which APIs you’ll be supporting in the future.

Completion Guides 

Rather than having to contact and wait for a response from operations, ignite allows you to quickly identify what is causing a hang up.

Self-Serviceable API Catalog

Now that business has the self-serviceability to discover what’s available and build out a Wishlist of API Products and capability APIs, you can accurately prioritize, estimate ROI, and predict how much time it will take to launch applications.


As the API hype dies down, there is a widespread realization that API management is much more than hiring a few brilliant developers to build a handful of public-facing APIs. In reality, more 3rd party APIs are used than the public APIs being produced.

The latest ignite release introduces enhancements that make it even easier to view your API catalog, identify what business areas are well supported by APIs and which ones have gaps, and easily classify your APIs making it even easier to discover them for reuse. 

A look at the right platform to use when it comes to API Product Management versus API Management. 

Give the business and product owners a holistic view of all your existing and in-flight APIs, allowing business and IT to collaborate and make investment decisions across domains. 

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