Manage and scale a complex API Landscape

Managing hundreds of APIs? You need API Product Management.

As API Product Manager, you’re responsible for managing your company’s internal and public APIs, as well as third-party APIs. ignite equips you to do just that, with an API Catalog tied to lifecycle that allows you to view capability gaps, store design/business details within API metadata, and monitor the business value of thousands of APIs.

An API Product for every business function.

The days of point-to-point APIs are numbered. Customer-centricity demands scale. Business has a long list of ideas, and ignite enables them to build quickly with prepackaged building blocks that make development a job of assembly. This is the design-first way; from one blueprint, infinite possibilities.

Monitor the success & business value of your API Products.

As you build coverage in your API Catalog, you gain powerful high-level views of your company’s entire end-to-end digital story. After all, every digital interaction hinges on APIs. ignite equips API Product Managers with realtime metrics to report on KPIs like how many APIs you’ve launched, how many are successful, the ROI, and what’s in the pipeline.

API Product Manager Demo

To show the API product manager’s role in ignite, this demo highlights a segment of the full end-to-end lifecycle, using a “Healthy Lifestyle” API Product as example.

View to learn how ignite allows you to plan and prioritize which business functions become API Products. The API product manager is in charge of delivering and managing these products, ensuring each capability runs smoothly with a rich set of APIs to support it. You’ll also get:

  • An end-to-end view of API coverage, gaps, and usage.
  • The ability to extend an API Product — because you have properly planned, designed, built, and run the “Healthy Lifestyle” API Product with FitBit, you can quickly reuse artifacts to onboard other 3rd party APIs, regions, or product lines (e.g. Garmin).
  • Proactive management, reporting, and adjustment of your APIs to ensure proper partnerships, no consumption/usability surprises, and fuller collaboration throughout the API lifecycle.

Watch the Full Series of Demos

See how all roles within your organization can work collaboratively to Plan, Design, Build, and Run successful APIs.

Have something to share? Want to learn more? Let’s talk.

Product Views

Business Capability Tile View

The Business Capability Tile view allows you to see how many APIs are currently present, who owns them, and how they’re being used. You can also see which products are supported.

API Capability Model

With the API Capability Model you can drill into your business domains to track the state of the APIs, the owner, and the details, while the rest of the business can see which APIs you’ll be supporting in the future.

Completion Guides 

Rather than having to contact and wait for a response from operations, ignite allows you to quickly identify what is causing a hang up.

Self-Serviceable API Catalog

Now that business has the self-serviceability to discover what’s available and build out a Wishlist of API Products and capability APIs, you can accurately prioritize, estimate ROI, and predict how much time it will take to launch applications.


As the API hype dies down, there is a widespread realization that API management is much more than hiring a few brilliant developers to build a handful of public-facing APIs. In reality, more third party APIs are used than the public APIs being produced.

The latest ignite release introduces enhancements that make it even easier to view your API catalog, identify what business areas are well supported by APIs and which ones have gaps, and easily classify your APIs making it even easier to discover them for reuse. 

A look at the right platform to use when it comes to API Product Management versus API Management. 

Give the business and product owners a holistic view of all your existing and in-flight APIs, allowing business and IT to collaborate and make investment decisions across domains. 

Want to learn more or see a custom demo?